Media Intelligence>

Media Intelligence

LEARN MORE. REMEMBER MORE. DO MORE WITH YOUR AD DOLLARS.

Shouldn’t your media plan buy you more than just impressions and clicks? What if it could buy you an education? Imagine you could:

  • Easily remember which sites within your buy actually generate new customers
  • Understand which sites and content your customers and prospects frequent
  • Find out and record which frequency of contact performs best

Could you use this knowledge to make your media dollars go further? You bet! With DirectServe™ you can store what you learn from your media buys and easily deploy that knowledge across all your campaigns.

  • Using your cookies, build a data asset that grows with every media buy
  • Target with this information and keep it out of the hands of third parties
  • Use targeted buys to categorize viewers for future campaigns
  • Continually improve your marketing execution by using the best marketing intelligence - knowledge from your previous campaigns

DirectServe™ Putting power back in advertising.

DirectServe™ is:

By leveraging TruEffect’s directserve™ technology, we’re able to extend our online presence and develop the most robust campaign database available.

- Martin Ying, Media Executive with WSI


For more information on TruEffect's easy to implement, full service ad serving:



or call us at 877-878-2383