Management
Ron Hill - President and CEO
A native Australian, Ron is responsible for the strategic vision of the company. He brings more than 25 years experience in computer systems and network architecture design, installation and support. Prior to founding TruEffect, Ron was the Vice President of Engineering at MatchLogic, a wholly owned subsidiary of Excite@Home. Previously, as CIO of Excite, he was instrumental in building a solid foundation around process management to accommodate company growth and prepare for its pending @Home merger.
He has held various Director, CIO and VP positions across the brewing, medical, and direct marketing fields and notable past successes have been with G.Heileman Brewing Co, Neodata/EDS, and Oxford Health Plans. His career spans additional industry segments including gold and coal mining, airship industries, and the television and newspaper networks for the Bond Corporation in Australia.
He holds degrees in Electronics and Telecommunications and Business Management from The Sydney Institute of Technology.
Scott Nelson - EVP and COO
Scott brings to TruEffect more than 23 years of successful marketing and client management experience with premium global brands in both online and offline environments. Scott’s expertise in advertising, promotions and brand management, along with his experience in online privacy, media measurement and Internet technology, allow him to offer valuable insights and strategic direction to client initiatives. He is active within the industry with recent engagements that include presentations at behavioral advertising conferences and participation in industry working groups.
Prior to his role at TruEffect, he led the Enterprise Account practice at MatchLogic where he was responsible for ensuring delivery and growing revenue with multi-million dollar clients such as General Motors, Nokia, Radio Shack, Infiniti, Charles Schwab and TD Waterhouse.
Scott’s past experience includes 13 years in various marketing and advertising positions with General Motors in the Cadillac Motor Car Division, where he managed advertising programs, directed consumer influence programs and the execution of television, print, radio and interactive production.
He holds a bachelor’s degree in Business Administration from Iowa State University.
Kurt DeMarais - Senior VP, Global Sales
Kurt brings 25 years of experience in sales and strategy development for leaders in digital marketing and large consumer brands. His depth of online advertising experience with some of the largest brands in financial services, retail and travel make him uniquely qualified to provide leadership for the adoption of DirectServe™'s engagement platform in North America and expansion into new global markets.
Most recently, he served as vice president of North American sales for Responsys, where he successfully achieved industry-leading customer acquisition and retention rates. Before that, he led sales in North America for behavioral targeting solution provider Touch Clarity, where he helped position the company for acquisition by Omniture and guided the transition of its sales operations. Prior to joining Touch Clarity, Kurt played a key sales role for enterprise marketing management leader, Unica, where his strong sales results contributed to the company’s successful IPO in 2005. His rich background also includes sales, management, operations and regional business development positions for PepsiCo, Procter & Gamble, and Jacobs Suchard, which will be an asset to TruEffect as it penetrates new consumer markets.
Kurt holds a Bachelor of Arts in Political/International Relations from Carleton College in Minnesota.
Martin Smith - VP, DirectServe™
Martin’s career in direct and interactive marketing, spanning more than 23 years, brings extensive experience for his role in developing new initiatives and forging partnerships that create value for the company.
Most recently, he led direct marketing efforts at Apple Computer’s Online Store. Other successes include the development of card/barcode based retail loyalty programs for Clarks Shoes, census-based applied analytics for National Westminster Bank, circulation/merchandise decision-support systems for technology reseller Zones Inc., and global integrated CRM systems for Procter & Gamble.
He has spearheaded innovations that have shifted the way marketers use technology in the United States, as well as his native UK, and brings a keen sense of how best to apply technologies for competitive advantage. He’s received innovation and performance awards in the UK, Europe, and the US for his work.
Martin holds a bachelor’s degree from the University of London and contributes regularly to government and non-governmental discussions on privacy and analytics.
Greg Neal- VP, Product Management
As vice president of product management, Greg is responsible for conceiving and developing new products to solve unique business challenges in the online advertising industry.
He brings more than 20 years of experience in product management, where his experience extending graphical technologies for business solutions dates back to the early 1990’s.
At LSI Logic, Greg developed an approach to fully integrate with third-party applications, streamlining processes to impact more than $500 million in business. At IDE he leveraged Object Oriented strategies to reposition an existing product line for use in Business Process Re-engineering. At MatchLogic, he developed the first graphically oriented creative library, a user driven custom reporting system for advertisers and agencies, and a consolidated buying capability.
Greg holds a B.A. in International Business and Marketing from Northeastern University in Boston, and an M.B.A. in High-Technology Marketing from Santa Clara University in California.
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