About Us

Founded in 2002, and headquartered in Broomfield, Colorado, TruEffect is redefining interactive advertising. As the online world matures, the needs of advertisers change. With the explosive growth of digitally-addressable media including PDA’s, digital TV, and mobile phones, the industry is being pressured to extend measurement and dynamic targeting technology to these channels. And the expectations for privacy and consumer protection are bigger than ever. TruEffect is the only company today – with real products and services to answer this challenge.

With our leading edge technologies, DirectServe™ is creating a direct relationship between the advertiser and consumer, and SafeServe™ offers the first ad serving solution that eliminates the collection of cookie data. TruAdvertiser.xls™ provides the power of enterprise-class ad serving in the familiar and easy-to-use Microsoft© Excel application.

At TruEffect, our success comes from our brilliant people, our depth of knowledge, and our real-world experience. We remain committed to developing the most innovative solutions for the changing needs of smart advertisers around the world. As thought leaders we actively participate in the Federal Trade Commission Town Halls on consumer privacy, and the Internet Policy Working Group on Behavioral Targeting.

We are a Microsoft Certified Partner.



Microsoft Certifications

TruEffect’s ability to provide real-time solutions that help solve today’s problems is what makes them the perfect partner. Their services are critical to ensure that we are able to meet the needs and desires of our clients efficiently and effectively.

- Megan Phipps, Manager of Online Media for Mighty Interactive


For more information on TruEffect's easy to implement, full service ad serving:



or call us at 877-878-2383